Tag Archives forSocial Software

Facebook = Sellout

Despite a crazy valuation based on eyeballs, Facebook has always struggled to monetize their user base on the growing social platform.

So how does the poster child for online communities decide to make a buck?  Sell your profile data.

To their credit, Fb did try advertising, but too many of its users focused on friending rather than paying attention to Fb version of lame ass banner ads.

We’ll see how much intrusion the FB audience will handle.  A decent amount of information is already available for Fb users.  A key point will be to what degree market researchers methods intrude and ratchet up the creep factor.  Then again, Facebook users aren’t exactly known for being, er, discrete.