Tag Archives forBusiness School

Community feedback may predict a company’s financial performance

Just finished an article on the Kellogg Insight web site discussing research findings on mavens, community, and influence.

Using key work semantic analysis on the community postings, the Kellogg researchers determined those knighted as “influencers” are able to disproportionately sway opinion vs. the average community member.  And more often than not, influencers took positions on a product’s performance and whether or not to buy the product.

This could be a great tool for those in the financial services industry.  More specifically for analyst who follow and analyze earnings of product based companies.  By using an online community and deploying a systematic research focus, it may be theoretically possible to determine how well a new product might perform in the market place.  And, if it is a highly visible product (from a company’s revenue generation perspective) the community’s response could be a leading indicator on the impact the company’s bottom line.

Delayed Gratification

While enjoying the first cup of coffee, I read an HBS article I saw Rachel Happe Tweeted (correct verb?) about 2 weeks ago.  The article is a good quick read, non sequitur – has HBS been bitten by new age?

I digress.  The article focuses on the importance of letting go and concentrating on what you love while looking for a job.  Not what I would call net-new advice.  But look at the comments, here is where the article really comes alive.  Real people jumping in and offering personal insights bring real color to the otherwise somewhat sterile article (vague references to individuals vs. personal stories with more details).  I love how those short comments on the article show a diversity in the article’s readership (assuming of course the commenter’s are representative of the larger reading population).

And this leads to my habit.  Often I’ll wait a couple of days to read a recommend article or blog posting.  The delay allows other readers to contribute and comment.  You find this to be true especially among content that is thought provoking, controversial, or runs against common accepted knowledge.  More than once I’ve found more insight in the comments than I did in the actual article.  Downside? Sometimes the proverbial horse has left the barn if you want to be part of the conversation as people move on to the next thing after a few days.