Pattern Cognition

I was talking to Mark Finzel, the VP of Marketing at LearningRx about social media.  My main point to Mark was content creation is hard while content distribution was easy.  And if you’re going to encourage franchisees to create and publish content, you better make sure you have those tools (ideas, topics, etc) available for busy people.  That’s just the beginning; once content creation is done, the really hard work starts with engagement and evangelization of your blog.  Actually it’s not hard, but it is time consuming.

I dug up this old article from Guy Kawasaki.  Still relevant after all these years.

BTW, he just posted an article on how he tweets.  Good stuff here too.

michaelsevilla Creative Process, insights, What I've Learned