When it comes to the Kindle old farts rule!
For the record, I’m one of them.
The news reporting the average age of a kindle user is a bit dated at this point (ancient, 2 week old), for those that missed it, on a forum site, 70% of Kindle owners reported their age and it turns out the average age reported is 40.
- Chart from Gizmodo
That doesn’t surprise me. The Kindle is dedicated to delivering long form content like books, magazines, and newspapers. Amazon is smart to keep the Kindle targeted and develop future features with this core application and usage in mind.
On a vaguely related note, earlier last week Steve Gilmore proclaimed RSS to be dead and hence blogs and longer form content not nearly as relevant than before (my words, not his); Twitter acting as the grim reaper that made the use, or rather the need, to use RSS, obsolete. Hence Twitter is a better mechanism to disseminate and propagate information than RSS.
He may be right about short format information. However, I believe Steve’s broader application to all RSS content based dissemination may miss the mark. While Twitter has proven itself as hugely valuable for updates, announcements, and offers, Twitter’s feeds an ADHD torrent of info porn. Kindle, as a proxy for longer format content on the other hand is designed for attention centric activities like reading a book or newspaper.
Twitter = jump into the info torrent.
Kindle = jump into a single info stream.
So am I right about the content attention centricity being tightly bound to platform primary usage and demographic profiles are the trailing edge? Let’s watch text book sales as a crossover usage to the Twitter generation.
Recent Comments