Pattern Cognition

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• Little India downtown Denver, good food, shit indifferent service #
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• Reporting on web 2.0/tech for the examiner.com #bdnt #

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Just finished an article on the Kellogg Insight web site discussing research findings on mavens, community, and influence.

Using key work semantic analysis on the community postings, the Kellogg researchers determined those knighted as “influencers” are able to disproportionately sway opinion vs. the average community member.  And more often than not, influencers took positions on a product’s performance and whether or not to buy the product.

This could be a great tool for those in the financial services industry.  More specifically for analyst who follow and analyze earnings of product based companies.  By using an online community and deploying a systematic research focus, it may be theoretically possible to determine how well a new product might perform in the market place.  And, if it is a highly visible product (from a company’s revenue generation perspective) the community’s response could be a leading indicator on the impact the company’s bottom line.

michaelsevilla Idea to Grab, Online Communities, Social Economics Business School, Insight, Online Communities

For the record, I’m one of them.

The news reporting the average age of a kindle user is a bit dated at this point (ancient, 2 week old), for those that missed it, on a forum site, 70% of Kindle owners reported their age and it turns out the average age reported is 40.

That doesn’t surprise me.  The Kindle  is dedicated to delivering long form content like books, magazines, and newspapers.  Amazon is smart to keep the Kindle targeted and develop future features with this core application and usage in mind.

On a vaguely related note, earlier last week Steve Gilmore proclaimed RSS to be dead and hence blogs and longer form content not nearly as relevant than before (my words, not his); Twitter acting as the grim reaper that made the use, or rather the need, to use RSS, obsolete.  Hence Twitter is a better mechanism to disseminate and propagate information than RSS.

He may be right about short format information.  However, I believe Steve’s broader application to all RSS content based dissemination may miss the mark. While Twitter has proven itself as hugely valuable for updates, announcements, and offers, Twitter’s feeds an ADHD torrent of info porn.  Kindle, as a proxy for longer format content on the other hand is designed for attention centric activities like reading a book or newspaper.

Twitter = jump into the info torrent.

Kindle = jump into a single info stream.

So am I right about the content attention centricity being tightly bound to platform primary usage and demographic profiles are the trailing edge?  Let’s watch text book sales as a crossover usage to the Twitter generation.

michaelsevilla Social Software, Trends Attention, Long Tail, patterns, Social Platforms, Tools

• Proof money can’t buy brains – Manny tests positive for banned substance http://bit.ly/jecI6 #
• listening to David Scott from New Marketing Labs , pretty good webinar. Key pt, personas know then and sell to them #
• itunes ghost? Why does iTunes keep opening on its own even after I do a force shut down of the program? #
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• Reading about cool GPS technology http://bit.ly/14woph #
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Even thought they announced it last week, I just found Vignettes online community service.

Steven Tedjamulia, the Sr. PM for Vignette Community Applications gives a good tour of the 7.1  product (see the video).  New with this version are idea management, presentation management, and video.   The UI is nice and intuitive for community members to use.

I expect to see more CRM companies jumping into the community space.  Given CRM companies existing product platform and relationships with clients, it makes sense to bundle these together as an integrated offering.

michaelsevilla Uncategorized community, Enterprise 2.0, Idea Management, Social Media